Stuart joined AIR in January 2019, bringing over 23 years of international business experience from British American Tobacco (BAT), where he held senior roles including Area Finance Director for East Asia and Regional Manager for Asia Pacific. He holds a degree in Economics and Accountancy and has completed executive studies at Harvard Business School and IMD. Stuart is also a Chartered Management Accountant.

Bassem joined AIR in July 2020, following a successful 23-year career at British American Tobacco, where he was Finance Director for Central Europe North. As AIR’s CFO, he has been pivotal in enhancing the company’s financial strategies and leading key transformational projects. Bassem was appointed Chief Financial Officer in January 2024.

Paul, who joined AIR in December 2021, oversees product strategy and the development of innovative new devices. Previously, he led product development through his consultancy, and worked at Dyson for over 20 years in the Research, Design and Development team, overseeing the expansion of the organization’s portfolio into air purification, connected devices, lighting and hair care products. At AIR, Paul is dedicated to advancing product solutions that redefine the inhalation experience.

Jorge drives AIR’s marketing innovation and consumer connection strategies. With a background as General Manager of Marketing & Innovation for China at Reckitt and extensive global experience across various industries, Jorge is passionate about creating impactful marketing solutions that resonate with consumers.

Omar brings over 30 years of experience in leading transformations for startups and global enterprises. Known for his expertise in revenue growth, market expansion, and problem-solving, Omar excels in bridging technical and management teams to drive strategic initiatives and growth.

Mark, who joined AIR in May 2021, is responsible for global trade marketing and country operations across diverse regions. His role includes developing sales programs and managing key distributor partnerships. Before AIR, Mark held senior leadership positions at Reckitt, focusing on global sales and customer strategy.

Shane joined AIR in December 2021 from Reckitt, where he was VP HR for North America. He focuses on fostering a strong organizational culture and talent development. Shane is dedicated to enhancing AIR’s performance through strategic management of global talent and organizational design.

Ronan joined AIR in September 2019, bringing expertise from British American Tobacco, where he led legal and corporate affairs for Europe. At AIR, he is committed to upholding high standards of governance and supporting the company’s innovation and regulatory strategies for shisha and inhalation products.

Ashok, who joined AIR in May 2022, is responsible for revolutionizing the supply chain and planning functions. With over 20 years of global experience, including roles at Philips, GE, and Dyson, Ashok focuses on enhancing supply chain efficiency and supporting the company’s shift to a customer-centric model.