Stuart joined AIR in January 2019. Prior to this appointment, he spent 23 years with British American Tobacco (BAT) gaining a wealth of international business experience in a global, multinational environment. His previous roles at BAT included: Area Finance Director for East Asia, Regional Manager for Asia Pacific, Area Director for North Africa and Head of Finance for the Europe and North Africa Division. Stuart holds a degree in Economics and Accountancy and completed his executive studies at both Harvard Business School and IMD. He is also a Chartered Management Accountant.

Bassem joined AIR in July 2020 as Corporate Finance Director after a successful 23-year career at British American Tobacco, where he held several senior finance roles across Europe and the Middle East, including Finance Director for the Middle East Area. His last role with BAT was Finance Director for Central Europe North, the second biggest revenue and profit generator for the BAT group. As Corporate Finance Director for AIR, Bassem played an instrumental role in further developing the Group’s finance capabilities and led several transformational deals and reorganizations. He was appointed Chief Financial Officer in January 2024.

Paul joined AIR officially in December 2021, having worked closely with the AIR team since May 2021. Paul is accountable for delivering product strategy and expanding the AIR portfolio through the development of innovative devices, researching new technologies and creating new formulations. Before joining AIR, Paul set up his own product development consultancy, having previously worked with Dyson for over 20 years in the Research Design and Development team. There, he held a variety of senior leadership positions, overseeing the expansion of Dyson’s portfolio into air purification, connected devices, lighting and hair care products. Paul has a natural curiosity for health and wellbeing, and is excited to explore how AIR’s portfolio could change the way we live.

Jorge sets the innovation agenda for the organization. He also plays an instrumental role in finding the best ways to connect with consumers across all categories. Prior to joining the organization, he was the General Manager Marketing & Innovation for China at Reckitt. Jorge has worked and lived in 9 countries across Asia, Europe, America, Africa and now the Middle East. His experience in marketing includes industries such as healthcare, hygiene, home care and food. A marketer through and through, Jorge is passionate about serving consumer needs.

A highly skilled and internationally experienced Transformation Leader, with more than three decades of experience in leading and supporting start-ups, SMEs, and global enterprises across diverse consumer industries. During his career, Omar has created value for clients, helping to grow revenue streams both organically through product development and inorganically via M&A and joint ventures, expanding market share, and contributing to top and bottom-line recovery and growth.

With exceptional quantitative problem-solving skills, Omar has been recognized for his ability to solve problems and effectively convey analytics and mathematical data. He is often called upon to act as a conduit between technical teams, management, and stakeholders.

Mark joined AIR in May 2021. In his role as Chief Sales Officer & EVP Heritage & Emerging Markets, he is accountable for Global Trade Marketing, Global Travel Retail, and country operations in the Middle East, Arabian Gulf, Iraq, Africa, Asia Pacific and Central Asia.
This includes the development and execution of the organization’s Perfect Store & Lounge programs, global trade marketing & distribution initiatives, management of top distributor & customer partnerships, as well as the development of sales capabilities.
Mark joined AIR from Reckitt where over 16 years he held a variety of senior operational and strategic leadership positions including Area Sales VP for Developing Markets, Senior Vice President for Global Sales and latterly as Chief Customer Officer.

Shane joined AIR in December 2021 after a career at Reckitt, most recently holding the role of VP HR for North America. A passionate champion of making culture, talent and capabilities the heart of an organization, Shane believes his principal purpose and that of HR is to bring out the best in people and ensure that AIR’s collective potential is realized. He is responsible for all aspects of organizational strategy, including but not limited to global talent and performance management, capability building and enrichment, and organizational design and development. Through building a rich and inclusive culture underpinned by high expectations and performance edge, Shane and his colleagues on the executive committee ensure that AIR’s EPIC culture truly enables innovation and delivers market-leading performance.

Ronan joined AIR in September 2019 after a career at British American Tobacco where he held several roles, including Head of CORA and Legal for the Europe Region. Ronan was inspired by the opportunity to bring multi-national standards of governance, science and regulatory management to AIR and also to support the organization’s focus on creating an innovative and varied portfolio of products. Ronan is particularly committed to AIR’s expansive vision for developing shisha and new inhalation rituals beyond the tobacco category, with a strong focus on consumer safety and satisfaction.

Ashok joined AIR in May 2022 and is responsible for transforming the end-to-end supply chain and planning functions across all the organization’s engines and key markets. He’s tasked with driving a customer centric supply chain organisation, pivoting the business to B2C, as well as ensuring the timely delivery and distribution of new products and technology. Ashok is a driven business leader and entrepreneur with over 20 years of global industry experience in both public and private equity environments. He joined AIR from Dyson, where he ran the Global Supply Chain. Prior to that, he built and exited successful technology businesses such as Compass Telematics and Navman Wireless, and led large global teams at Philips and GE. Ashok has a Bachelor of Engineering from MIT, an MBA from University of Toledo, and is Six Sigma Master Black Belt Certified.