Global hookah innovator continues to deliver strong results with approximately $400 million revenue,$47 million profit for the year and $140 million in adjusted EBITDA in FY 2025

A peer-reviewed study commissioned by AIR found significantly lower indoor-air toxicant levels from charcoal-free shisha devices and electronic vaping products compared with conventional waterpipes and cigarettes under the conditions tested.

AIR has acquired NameLess, one of Germany’s most recognized premium hookah brands, strengthening its position in a key market and expanding its global flavor portfolio.

Snoop Dogg and Al Fakher launch a premium collection of six hookah flavors, blending iconic style with quality craftsmanship for fans worldwide.

AIR partners with Cookies to launch a new shisha flavor range in the U.S., combining cultural influence with flavor innovation.

A scientific study supported by AIR has been published in Nature Scientific Reports, offering peer-reviewed validation of the science behind traditional shisha and the OOKA system technology.

AIR is proud to announce the launch of Hookah.com, a new all-in-one platform designed to serve the evolving needs of today’s hookah enthusiasts.

AIR launched Zodiac, a pioneering line of OOKA-compatible pods that contain no tobacco or nicotine.

AIR introduces OOKA in the UAE, redefining shisha with a charcoal-free, pod-based system built for a cleaner, easier experience.

AIR launches Shisha Kartel in Spain, marking a major milestone as its first proprietary brand launch since 1999.

AIR acquires SouthSmoke.com, strengthening its digital presence and expanding reach across the North American market.

AIR successfully acquired Shisha-World.com, the number one online destination for shisha products in Germany and across Europe.

AIR acquires Hookah-Shisha.com, expanding its footprint in the U.S. through one of North America’s leading hookah e-commerce platforms.